Marketing Is Not As Spectator Sport - Derek Mair
Too many SME business owners’ concept of marketing is like smiling at someone in a pitch-black room… You know you are doing it, the problem is no one else does.
Too many SME business owners complain about cashflow, without realising predictable cashflow comes from consistent marketing… A machine at the heart of your business.
Too many SME business owners think that marketing is an action you take… Marketing is absolutely every bit of contact anyone or any part of your business has with the public.
That it is something beyond normal business functions… In fact, the two most fundamental functions in your business, that you must normailse, is continual marketing and innovation.
Through marketing you create the opportunity to educate your target market on how to succeed at their goals using your solutions. It is a process that turns into a sale and never ends because customer service is simply...
One Lamp Post at a Time – By Derek Mair
The Neuroscience of How to Motivate Yourself to be Motivated
Motivation: a motive or reasons for acting or behaving in a particular way or a desire or willingness to do something…. Motive-Action
It is one's motive to act or ‘behave’ in a certain way. However, what is the force or set of forces that acts behind those motives, and particularly what causes a person to want to repeat that behaviour?
An individual's motivation may be inspired by others or events, so called extrinsic motivation, such as desired rewards from trophies, money, social recognition, or praise… Or it may come from within the individual, so called intrinsic motivation, such as doing a complicated puzzle purely for the reward of personal gratification for solving a problem. Motivation has been considered as one of the most important reasons that inspires a person to move forward in life.
Motivation involves the bio-chemical, emotional, social,...
Leaders Take Note: We Are at A Shift Change in Human Consciousness
The evolution of organisational design is intrinsically aligned throughout history to shift changes in human consciousness. We are on the cusp of a conscious expansion and companies must position themselves ‘now’ to redefine a sustainable organisational structure into the future.
Performance driven organisations have achieved great things over the decades and advanced humanity as whole from putting a man on the moon to knowledge and purchases at your figure tips, to augmented reality, and of course generated massive economic growth. At an individual consciousness level, it has provided purpose by answering the question; “How can ‘I’ intentionally better myself?” However, this question is reaching its evolutionary limit and creating Divergence from the question our evolving civilization, in which business is an integral part of, now requires an answer to; “How can...
The Neuroscience of Purpose – NOVO Leadership
“Man’s main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life. That is why man is even ready to suffer, on the condition, to be sure, that his suffering has meaning.” – Viktor Frankl
Quite simply, having a sense of purpose makes us neurologically and physiologically better – at work, in school, and in life.
“Higher Purpose focuses our intentions onto an idealised future and drives what we give our attention to onto others; contributing to others and to the greater good makes us better”
Purpose is defined as “the reason for which something is done or created or for which something exists.”
In other words, our purpose as individuals or as an organization is our usefulness, our contribution.
The ability for purpose to lift our eyes off ourselves is what makes it so powerful in enhancing both personal and organisational...
What is Leadership – By Derek Mair
I am constantly asked to define what leadership is and there are certainly many text book answers to that question, though fundamentally in my experience it is simply about the ability to influence others to follow on the path that you are travelling; taking them from compliance to commitment… Great leadership works through the emotions to ignite our passion and inspire the best in us.
“Leadership Is To Drive Collective Emotions In A Positive Direction
Toward a Pre-determined Destination”
I am also repeatedly asked to articulate the difference between leadership and management, to which you can also apply many situational answers. So let's draw a clear distinction; leadership is all about people, whereas management is all about processes.
One constant remains true; you cannot simply teach someone leadership; it is a process to be experienced and grown into, where potentials can be...
Stop Managing Your Time and Start Managing Your Energy – Derek Mair
Quantum Physics has proven beyond doubt that nothing is solid, although it may appear so to us. All objects, organic or inorganic are in a constant state of flux, or motion, or vibrational energy.
Everything is in fact made of energy. Just like the light spectrum some vibrational energies you can only partially detect and perceive, some you cannot detect or perceive such as that of a table leg, and some you perceive through your minds filters as continual fluid motions such as a movie, which is collection of still pictures captured at a minimum of 24 frames per second.
Perception is awareness of your environment but it is shaped by beliefs. Belief precedes perception because they have already been programmed into your subconscious. Beliefs determine your biological and behavioural reality, in other words you don’t see the world as it is, you see the world as you are or more appropriately as you FEEL...
There are millions of email lists on the Internet, most you would rather not be on... While there are a few you might actually want to remain a subscriber of...
Our goal is simply to help as many businesses, organisations and leaders as we can . We will freely share the latest advancements in Business and Leadership practices and advancements in neuroscience along with our knowledge and experience, and let you know about special knowledge sharing events.
We also respect your privacy and will never share your information with any third party. You can unsubscribe at anytime.