Marketing Is Not As Spectator Sport

Marketing Is Not As Spectator Sport - Derek Mair

Too many SME business owners’ concept of marketing is like smiling at someone in a pitch-black room… You know you are doing it, the problem is no one else does.

Too many SME business owners complain about cashflow, without realising predictable cashflow comes from consistent marketing… A machine at the heart of your business.

Too many SME business owners think that marketing is an action you take… Marketing is absolutely every bit of contact anyone or any part of your business has with the public.

That it is something beyond normal business functions… In fact, the two most fundamental functions in your business, that you must normailse, is continual marketing and innovation.

Through marketing you create the opportunity to educate your target market on how to succeed at their goals using your solutions. It is a process that turns into a sale and never ends because customer service is simply...

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