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Don’t tell them what you do; Tell them what they get out of what you do
You must tell the listener how your product or service can benefit them, and how you can do it better than others who do what you do. Differentiation, niche marketing, and positioning. But what do these words really...
Marketing Is Not As Spectator Sport - Derek Mair
Too many SME business owners’ concept of marketing is like smiling at someone in a pitch-black room… You know you are doing it, the problem is no one else does.
Too many SME business owners complain about cashflow, without realising...