For Business Owners Who Know They Deserve More...
How to Stop Being the Business, Buy Back Your Time, and Build True Wealth Through Strategic Ownership...
Without Hiring More Ineffective People, Working More Hours, or Waiting Another 5 Years to “Figure It Out”
(Even now, in one of the noisiest, most uncertain markets in decades)
A Non-Executive Director, Business Growth Partnership designed to help experienced SME owners accelerate significant growth and reclaim their FREEDOM.
Start Your Journey
Time Poverty
Working 60+ hour weeks with no end in sight, missing important moments with family and friends.
You Know It Should
Be Easier By Now…
Most business owners start with a dream of freedom, but end up becoming a prisoner of time.
Let’s be honest — you didn’t build your business to feel like an overworked employee in your own company, or feel like you're serving time.
You’ve poured everything into it:
– The time.
– The energy.
– The sacrifices.
– The moments your family didn’t see you.
– The chances you took when others played it safe.
And yet… it still leans too heavily on you.
The pressure hasn’t let up. The freedom hasn’t arrived. The exit? Still just a vague idea.
If you’re quietly thinking, “Surely it shouldn’t be this hard by now”… you’re right.
You’re not lazy. You’re not broken. You’re just at a point where the rules of growth have changed... And what got you here won’t get you there.
Truth is, if you’re anything like the owners and leaders we work with — you’ve achieved success the hard way. But now, it’s time to unlock the smart way.
The scalable way.
The freeing way.
The future-proofed way.
And that’s exactly what we help you build.
This is for business owners, MDs and leaders who are:
- Wearing every hat and feeling overwhelmed
- Trying to scale but stuck in the day-to-day
- Not sure who to trust for honest, strategic and commercial advice
- Fed up with expensive consultants and no genuine sounding board

Team Challenges
Constantly putting out fires, dealing with underperforming staff, and unable to delegate effectively.
Still Wondering Why
Your Team Isn’t Stepping Up?
Here’s the hard truth:
You don’t get the right behaviours from your team until you build the right culture.
And you don’t build the right culture until you first upgrade your own leadership identity.
If your team only works when you’re there…
If progress stalls without your constant push…
If you still feel like you’re doing the heavy lifting…
You don’t have a people problem; you have a culture and clarity gap.
“We rebuilt a culture of trust, ownership, and purpose. Now, nothing is too much trouble, and open, honest communication is our norm.”
— Steve Neilson
Employees Can’t Follow
What Doesn’t Exist
When vision, values, and direction are fuzzy, teams default to reaction, not ownership.
They wait for instructions. They play it safe. They do just enough.
What they lack isn’t capability... it’s context and connection.
The right people, with the right purpose, in the right culture… become unstoppable.
But only when they’re empowered... not just employed.
It Starts with You
Leadership isn’t a title... it’s a mirror.
Your team will only ever reflect your standards, behaviours, and beliefs.
That’s why our clients start by redefining who they are, not just what they want to do.
We help you align your mindset, skillset, and action-set — so you model what you expect, and lead change from the inside out.
“To lead others and lead change, I first had to learn to lead myself.”
— Michael Calder
Hiring More People Doesn’t Fix Overstretch...
It Multiplies It
Here’s the hard truth most business owners learn the painful way: bringing in more employees without fixing your culture and leadership model doesn’t create freedom... it compounds chaos.
When you're buried in operations, and growing, the default move is to hire out of desperation, not design. But hires made from necessity usually lead to:
- Choosing competence over character
- Bringing in people who need managing, not people who self-manage
- Plugging gaps without fixing the root system that created them
Without a defined culture, a leadership identity, and the right internal systems, you don’t scale your business — you stretch it thinner.
The real issue isn’t headcount... it’s alignment. The wrong culture, unclear expectations, and under-developed managers will drain more energy than they save.
This is the tipping point for most owners: where the business either becomes self-managing or eats more of their life, week after week.
Before you throw more incentives or job ads at the issue, stop and ask:
"To what extent have I designed the kind of culture and leadership that people want to contribute to?"
What happens when you fix it right?
- You build a performance culture based on ownership, not obedience
- You attract and retain the right people, aligned in values and vision
- You lead through strategy, not firefighting
- Your time is freed up to scale, not supervise

Growth Ceiling
Hitting plateaus in revenue and profitability despite working harder than ever before.
More Customers
Is Not the Answer
There’s a point in every business where working harder stops working.
Revenue may still trickle upward. Profit? Maybe not.
But wealth? Freedom? Time?
Nowhere to be seen.
Instead, you’re drowning in demands — with more people calling your name, not your business.
Because the real bottleneck isn’t leads…
It’s that everything still revolves around you.
The clients want you.
The team defer to you.
The emails loop you in.
The fallout lands at your feet — usually after hours, on your so-called weekend.
And even with a full team, you’re still the system.
That’s not scale; it’s golden-tinted delusion.
You’ve Hit the
Wealth Ceiling
The truth?
You’re not running a business, its running you, and you’re running at capacity.
The business might look healthy from the outside.
But inside, it’s leaning on a single point of failure: you.
And you know it’s not sustainable.
“You should never accept a fraction of your profits, when for the same effort or less… the same people or fewer… the same time or less… your business can deliver so much more.”
— Business Freedom System Principle
This Is Not a Sales Problem;
It’s a Wealth Problem
Most owners believe the fix is more leads. More marketing...
But that’s Strategy No. 6
And it costs money you’re not reinvesting wisely because:
-
You’re not measuring the right numbers (Margins, Working Capital, Equity)
-
You’re not compounding assets — you’re managing transactions
-
You haven’t built the systems and structure to remove yourself from the centre
This isn’t about growth. It’s about leverage.
This isn’t about revenue. It’s about reclaiming your wealth.
The Shift: From Revenue Generator
to Wealth Builder
To break the plateau, you must become the investor... not the operator.
From Business Operator → To Business Owner → To Wealth Investor
That means:
-
Optimising your commercial engine (attraction, approval, retention)
-
Compounding profits instead of chasing more sales
-
Creating a culture and system that scales without your name on every invoice
And yes, learning to invest your time and energy like capital... where the return isn’t more work, but more freedom.
What We Actually Do (That Moves the Needle)
- Bring clarity to complex decisions
- Help align your team and strategy
- Challenge you (with care) to grow the business properly
- Spot the things you can’t... because you’re too close
- Work with your leadership to raise capability, not just expectations
- Improve profit margins and teach you personal wealth creation


Fast Forward Your Future...
An immersive, bespoke growth partnership through a Non-Executive Director role, designed specifically for business owners and directors who are determined to:
Achieve Significant Growth
✔️Break through revenue ceilings and scale profitably with NED guidance
Establish Sector Leadership
✔️Position yourself as the go-to authority in your industry
Create an Exit Pathway
✔️Build a business that works without you and has real exit value
The Top Can Be A Lonely Place Sometimes, Even In A Winning Team...
Torger Christian "Toto" Wolff, CEO Mercedes AMG Petronas Motorsport Formula 1 Team, talking about Niki Lauda, (1949-2019) Non-Executive Director:
"He was a guiding light for the team, and a personal confidant for myself."

How Our Non-Executive Director Partnership Works
We provide experienced business leaders who serve as your dedicated Non-Executive Director, bringing strategic guidance and accountability.
Our NED's are not there to play politics or keep a seat warm. They’ve built, fixed, grown, and sold businesses. They sit in the trenches with you, not above you. This is real-world support with zero fluff.
This isn’t a checkbox role. We’ll talk monthly, dive deep quarterly, and you’ll have direct access to me in between. You’re not hiring a title. You’re gaining a partner in your corner.
Let’s Talk Real Commitment
Your NED provides clear strategic guidance while ensuring effective implementation through regular board meetings and accountability frameworks.
🟢Monthly NED Sessions (Zoom or in-person)
🟢Quarterly board meetings with structured agendas
🟢Strategic planning and execution frameworks
🟢KPI development and performance tracking
🟢Strategic Planning workshops quarterly
🟢Direct WhatsApp/email support for fast-paced advice
🟢Access to proven online programs, tools and systems.
🟢Board leadership, and team mentoring support
Business Growth Expertise
Access specialised knowledge and proven methodologies to overcome growth barriers and scale your business effectively.
🟢Market positioning and competitive analysis
🟢Team development and organisational design
🟢Financial modelling and investment planning

Stephen Allam
"I had ran my businesses for many years and genuinely didn’t believe anyone could teach me anything about running a business. If I’m honest, it was the Guarantee to find the annual fee within the first 17 weeks, I thought it was a ‘no lose’ situation; it turned out to be a massive win situation, a real eye-opener. I took myself out of running other people’s divisions and departments for them and became the Group Managing Director. I stopped asking myself why they won’t step up and started empowering for the first time to step up and put systems in place. I can’t thank you enough."

Allan Thomson
"Appointing a Non-Executive Director has allowed us to restructure the company, identify areas of weakness, and improvements required to take a 200 year old company into the future with respect of our current economy and building industry. Novo's help and directorship has been invaluable."

David Irvine
"Appointing a Freedom System NED brought to the company a wealth of experience in HR, Financials, Marketing, People and Business development that allows the directors to focus on growth strategies that we can implement with his guidance and support. The benefits to the company are immeasurable, and for myself I have a valuable sounding board that is always available to me.”
NED Case Study Results
The company went from £4M to £10M turnover in 15 months. More importantly the team stepped up the systems and the business up to the next level, faster, better, and far more profitably. (Full case study available on request)

Ready to Transform Your Business with a Dedicated NED?
Schedule your free, no-obligation Business Freedom Strategy Session today.
Book a 2Omin Exploratory Session Now